Abstract
This study aims to identify the impact of famous people on social media platforms on university students. The qualitative methodology and inductive approach were used in the research by conducting in-depth interviews with 21 students from various Jordanian universities, and a focus group of 7 university students was selected, with 12 female influencers and 21 male influencers among them. The study showed that there are seven main reasons that motivate students to pursue and follow-up those influencers, which are: admiration and love, living in another world with different influences, career path, and the release of students’ stress, gaining information that facilitates life, saying what others do not say; while the reasons that make them influenced by the influences of social media platforms are: imitation, loss of self-confidence, easing psychological pressure, searching for something beautiful and having a better life, entertainment. The respondents enumerated eight ways to reach the influencer.
Recommended Citation
Al-Shiekh, Hanan Dr. and Al-Rajabi, Mahmoud Dr.
(2021)
"The Influence of the Celebrities of Social Media Platforms on University Students,"
Middle East Journal of Communication Studies: Vol. 1:
Iss.
1, Article 2.
Available at:
https://digitalcommons.aaru.edu.jo/mejcs/vol1/iss1/2
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