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Abstract

The study aimed to assess the extent to which communicators at Jordanian television channels use social media platforms as an information source, and the impact of these platforms on their news and information selection priorities. This was achieved using a survey tool distributed on an equal quota sample of (150) communicators from Jordanian television channels (Jordan TV, AlMamlaka TV, Roya TV). The study found that all the study subjects used social media platforms as a source of information, with the "X platform (formerly Twitter)" being the most used platform. The statement "understanding the audience's interests and preferences to produce tailored television content" was at the forefront of the platforms' roles in shaping the communicators' agenda at Jordanian television channels. The most significant effects of the audience's interest in news and information on these platforms on agenda setting were "prioritizing events that have a broad public reach across the platforms." Moreover, the most notable effects of the news value of the published information on the platforms on agenda shaping were "steering journalists' attention towards emerging and urgent events," while the most significant impacts of editorial policy on the communicators' news and information selection priorities at Jordanian television channels through social media platforms were "ensuring the accuracy of digital information before publishing it".

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