This study aimed to identify the deception made by the internet providers, and identify the degree of that deception in the Marketing Mix’s 4Ps (Product or service, Price, Promotion, and Process of distribution) of those companies among university students in Hebron Governorate. To achieve the study objectives, the researcher used the descriptive analytical methodology. The study population consisted of (380) male and female university students in Hebron Governorate. Additionally, the study sample was selected by the random sample. The type of the sample was stratified random proportional sample. The questionnaire was used as a tool of the study, and it was analysed using the SPSS program. The study concluded that, the internet providers’ practice marketing deception in the marketing mix among university students in Hebron Governorate, and the total degree of marketing deception practiced by the internet providers is high. To illustrate more, the greatest degrees of deception are the deception in promotion, followed by the deception in the process of distribution, and then the deception in the price, and finally the deception in product or service. The study recommends that the Ministry of Communications and Information Technology should establish rules and regulations for marketing campaigns, and laws and legislations of internet companies. To illustrate more, these rules and laws may include the standardization of the service price for all companies, which may be performed based on certain investigations.
Takrouri, Basha'ir and Abu-Znaid, Sameer
"Marketing Deception by the Internet Service Providers from the Perspectives of the University Students in Hebron Governorate,"
Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث: Vol. 8:
1, Article 8.
Available at: https://digitalcommons.aaru.edu.jo/aaup/vol8/iss1/8