The aim of this study was to recognize the impact of research & development on international marketing, which represent the dependent variables (innovation of new products and processes; continuous improvement of products and processes; and market development). The population of the study consisted of 17 pharmaceutical appliances manufacturing companies in Jordan that are registered in the records of the Jordanian Association of Manufacturers of Pharmaceuticals and Medical Appliances in 2006.A sample of 10 companies was selected from the (17) companies in the given sector. The selection was done by a simple random sample. However, a purposeful sample of 89 managers which represented all of the following targeted managers in the 10 companies mentioned were selected, they were: general managers, marketing managers, production managers, R&D managers, design of the product managers. Seventy five of them answered the questionare, and their answers were analysed by both: the One-way Multivariate Analysis of Variance (MANOVA), and the Analysis of One-way Variance (ANOVA). As a result of hypothesis testing, analyzing and discussing of results, the study has concluded that there is a positive relation between research & development and international marketing in Jordanian pharmaceutical companies.
Zreqat, Khaled Khalaf Dr and Hasouneh, Abdel Baset Ibrahim Dr
"The Impact of Research and Development On International Marketing Orientation In Jordanian Pharmaceutical Companies,"
Arab Journal of Administration المجلة العربية للإدارة: Vol. 32
, Article 4.
Available at: https://digitalcommons.aaru.edu.jo/aja/vol32/iss1/4