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Arab Journal of Administration المجلة العربية للإدارة

Abstract

Since its evolution in the 1950s, the concept and application of social responsibility (SR) has not refrained itself significantly from its fundamental idea that requests commercial enterprises to show genuine interest in social problems. The original term suggested by Bowen (1953) is still revolving around Corporate Social Responsibility (CSR) towards its employees and the wider community on specific issues and concerns that matters them in a ‘linear-pattern scale’. However, contemporary changes have brought about new realities and challenges, most of which are revolutionary that impose the inevitability of redefining and / or expanding the concept to accommodate for the wider realm of cooperative networked relationships that require sharing of responsibilities between and amongst various players, actors and stakeholders. This study aims at presenting a new conceptual framework for social responsibility, and introduces a radically revolutionary approach that transforms its concept and application from the existing unilateral or bilateral to a multilateral networked relationships, from the current “traditional socialism” to the future prospective “collaborative network of reciprocal relations”. This study adopts an analytical descriptive methodology following an inductive approach in reviewing the extant the literature on social responsibility throughout its different stages of development. The study is also directed by the constructivist orientation which best suits its objectives.

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