The Influence of RPO over Employer Brand in IT Industries from Employer’s Perspective

Authors

C. Ramani Rajan, Anna University, Chennai 600025, Tamil Nadu, IndiaFollow
T. Vetrivel, Department of Management Studies, Vellalar College of Engineering and Technology, Erode 638012, Tamil Nadu, IndiaFollow

Author Country (or Countries)

India

Abstract

Outsourcing is a well-known terminology since two decades and yet it is an ever flourishing domain with global presence. When it comes to Recruitment Process Outsourcing (RPO), it is still in its beginning stage and yet to find a reliable place in the recruitment domain. The sole purpose of outsourcing recruitment services is that it is cost effective and it also improves the organization’s efficiency by cutting down the hours spent. Besides, there is a requirement for expert advice and trust which are provided by the external recruiting agencies. Our objective is to find whether there is any effect on the employer brand by recruitment process outsourcing. Our study involves five IT companies in Tamil Nadu and our investigation shows no effect on motivation, major effect on effective orientation in almost all the companies under study and also on the performance orientation in one third of the companies by RPO.

Digital Object Identifier (DOI)

http://dx.doi.org/10.18576/amis/130419

Recommended Citation

Ramani Rajan, C. and Vetrivel, T. (2019) "The Influence of RPO over Employer Brand in IT Industries from Employer’s Perspective," Applied Mathematics & Information Sciences: Vol. 13: Iss. 4, Article 19.
DOI: http://dx.doi.org/10.18576/amis/130419
Available at: https://digitalcommons.aaru.edu.jo/amis/vol13/iss4/19