The Role of Business Intelligence adoption as a Mediator of Big Data Analytics in the Management of Outsourced Reverse Supply Chain Operations

Authors

Heba Hatamlah, Department of Hospital Management, Faculty of Business, Philadelphia University, Irbid, JordanFollow
Mahmoud Allahham, Department of Supply Chain and Logistics, College of Business, Luminus Technical University College, Amman, JordanFollow
Ibrahim A. Abu-AlSondos, Department of Information Technology Management (ITM), College of Computer Information Technology (CCIT), American University in the Emirates (AUE), Dubai 503000, United Arab Emirates (UAE)Follow
Alaa Al-junaidi, Department of Business Intelligence, Faculty of Business, Jadara University, Irbid, 733, JordanFollow
Ghadeer M. Al-Anati, Department of E-Business and Technical Accounting, Khawarizmi University Technical College (KUTC), Amman 11953, JordanFollow
Mustafa Al-Shaikh, Department of Electronic Marketing and Social Media, College of Business Zarqa University, Zaraqa, JordanFollow

Author Country (or Countries)

Jordan

Abstract

The fluctuating and disorganized state of todays global markets is the result of several factors. COVID-19 is an illustration. Supply chain managers should re-evaluate their competitive strategy and leverage big data analytics in light of the rising volatility in demand and supply, rivalry among supply chain partners, and the requirement to deliver tailored goods and services (BDA). Supply chain firms require sophisticated BDA processes and procedures to provide useful insights from big data to better decision-making and supply chain operations, as many leaders in the sector have acknowledged the necessity for improving with data" (SCO). This research gives theoretical justification for the influence that BDA has on SCO.

Digital Object Identifier (DOI)

https://dx.doi.org/10.18576/amis/170516

Recommended Citation

Hatamlah, Heba; Allahham, Mahmoud; A. Abu-AlSondos, Ibrahim; Al-junaidi, Alaa; M. Al-Anati, Ghadeer; and Al-Shaikh, Mustafa (2023) "The Role of Business Intelligence adoption as a Mediator of Big Data Analytics in the Management of Outsourced Reverse Supply Chain Operations," Applied Mathematics & Information Sciences: Vol. 17: Iss. 5, Article 16.
DOI: https://dx.doi.org/10.18576/amis/170516
Available at: https://digitalcommons.aaru.edu.jo/amis/vol17/iss5/16