Impact of Innovation on Competitive Advantage in Palestinian Telecommunications

Authors

Firas M. Alnasr, Communication and digital marketing department, Faculty of Business and Communication, An Najah National University, Nablus, PalestineFollow
Taimaa A. Kharoub, MBA Program, An-Najah National University Nablus, PalestineFollow
Aya J. Yahya, MBA Program, An-Najah National University Nablus, PalestineFollow

DOI

10.35552/0247.39.5.2357

Abstract

Objective: This study aimed to establish that innovation is a major axis that supports the competitive advantage of telecommunications companies, enabling them to launch innovative products and services that meet and exceed customer expectations. It helps improve the quality of services, reduce costs, and exploit new market opportunities, such as new generation networks. Innovation also enhances flexibility and adaptability, which prepares companies to effectively meet market challenges. Methods: The study included a random sample of employees of Palestinian telecommunications companies out of 3,000 employees. 350 responses were collected through an electronic questionnaire and a personal interview, 341 of which were considered valid for statistical analysis. Results: The study shows that there is a weak positive relationship between innovation in self-risk and competitive advantage with a rate of 0.488. The relationship between product, process and technology innovation with competitive advantage is weak and positive. This study analyzes the impact of innovation in different dimensions (product, process, technology and self-risk) on companies' competitive advantage. “The study found that technological innovation explains 23.3% of competitive advantage, while process innovation accounts for 18.2%, product innovation contributes 6.1% to competitive advantage, and inherent risk innovation explains 23.8% of competitive advantage. The results show the importance of each of these dimensions in enhancing firms’ competitive advantage to varying degrees. Recommendations: The researchers recommend that investments in R&D and fostering a culture of innovation are crucial to maintaining the competitive advantage of Palestinian telecom companies. They also emphasize the importance of improving technological infrastructure and developing team skills to support creativity and sustainable innovation.

Recommended Citation

Alnasr, Firas M.; Kharoub, Taimaa A.; and Yahya, Aya J. (2025) "Impact of Innovation on Competitive Advantage in Palestinian Telecommunications," An-Najah University Journal for Research - B (Humanities): Vol. 39: Iss. 5, Article 6.
DOI: 10.35552/0247.39.5.2357
Available at: https://digitalcommons.aaru.edu.jo/anujr_b/vol39/iss5/6