Article Title

L’argument écologique dans la publicité: Quels enjeux? Quelles limites? Quelles recommandations pour l’entreprise?

Authors

Amina SAOUSSANY, ENCG agadir, Université Ibn Zohr, MAROC

Abstract

The ecological argument in the publicity: What are the stakes?

What limits? What recommendations for the company?

The problems of ecology and the economy have long been perceived as antagonistic because they are independently constructed by actors with opposing sensitivities and motivations. The Stockholm conference in 1972, which was the first cry of alarm from scientists on the degraded state of the planet, brought about the concept of "Sustainable development" which is a fashion development that will meet the needs of present and future generations and improve their individual and collective well-being.

Recommended Citation

SAOUSSANY, Amina (2014) "L’argument écologique dans la publicité: Quels enjeux? Quelles limites? Quelles recommandations pour l’entreprise?," Dirassat: Vol. 17, Article 12.
Available at: https://digitalcommons.aaru.edu.jo/dirassat/vol17/iss17/12