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Dirassat

Abstract

Environmental communication in Morocco: analysis of the determinants with regard to the theory of stakeholders

This article aims to analyze the contextual determinants of environmental communication of Moroccan companies through nfluences from surrounding stakeholders. The analysis is based on various communications in the fields of publications. websites and their public positions. Based on the theory of stakeholders, we verified the presence of indicators to assess the mapping of the powers of the parties. stakeholders, We detected in particular the matters related to the imperatives of environmental regulations, of the specific sector. the practice of societal reporting, the influence of market forces on social forces, media exposure, the mode of communication chosen and the mode of corporate governance, on the scope of communication and disclosure environmental.

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