There are two spaces in every touristic city real space related to real and everyday life rlated to local people and an imaginary space relatedto the idea the advertising is giving to the distination, the picture that we make about a place befor we visit it , Agadir as a touristic destination is presented in guides in the way that the only attractive thing is the sea and the sun , in this article we present differents guides which describes Agadir,

Agadir is not weel presented in those ways of communication many efforts has to be done, we need to value the culture and the identity to emproove the attractivnes of this distintaion.