Recent investment in housing programmes exerted great pressure on land capital so as to accommodate demographic urbanization. The public policies of the strategic planning of urbanization overlook issues of sustainability and land equity. Besides, speculations have tainted most practices associated with the land market and manipulated the mechanisms of demand and supply so that investors and stakeholders make wealth out of housing programs. Morocco managed to increase GDP per capita , however there are still many challenges to live up to namely those of draught and sustainability. The land market claims agricultural land uncontrollably to cater for a inexhaustible urbanization demand. Thus, biodiversity is threatened by such a savage metropolitanization. In this regard, entire new cities were ubruptly built in a short period of time to support the affordable housing programs benefiting from the absence of effective control tools.