Dirassat
Abstract
The Western world today employs an ignominious strategy to induce individuals to favor form over substance, appearance over meaning, and purpose over being. Reality should be wrapped up, truth concealed, authenticity discarded in favor of rapacious advertising that has one and only objective: to induce society to consume.
Recommended Citation
BENJELLOUN, Omar
(2023)
"Déréalisation du monde : simulacre et facticité dans la société marchande moderne. Etude du phénomène à la lumière des œuvres de Michel Houellebecq,"
Dirassat: Vol. 25, Article 16.
Available at:
https://digitalcommons.aaru.edu.jo/dirassat/vol25/iss2/16