La communication publicitaire

Authors

Khalil Khyati, Université Ibn zohr, MarocFollow

Abstract

If advertising discourse is governed by a clear communicative intention, the goal of which is to encourage the potential consumer to become a true consumer of the product or service, then the question to be addressed is: how does this transition occur, and through what communicative forms and discursive mechanisms? This article attempts to answer these questions by analyzing the mechanisms that guide the construction of the advertising message and determine the interpretation process.

Recommended Citation

Khyati, Khalil (2023) "La communication publicitaire," Dirassat: Vol. 25, Article 6.
Available at: https://digitalcommons.aaru.edu.jo/dirassat/vol25/iss2/6