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Dirassat

Abstract

In the digital age, social media have supplanted traditional media, and social media have developed new forms of communication and expression. Moroccan Internet users have also seized this tool to freely express their opinions on many topics that occupy and concern them, including the one in our article: women. Through a corpus of video comments, our analysis revealed the following points: three languages are used by Moroccan Internet users: first, French, then Darija, and finally Standard Arabic. But a correlation quickly emerged between the gender of Internet users, the theme, and the language used; Standard Arabic is thus favored by men in religious or traditionalist arguments; conversely, French prevails in situations of female protest or among both men and women in a "sentimental" discourse on relationships. Finally, while the frequency of Darija is average, it rises when the discourse becomes heated or when the speaker is seeking authenticity or "Moroccanness." These results clearly show the conscious or unconscious impact of languages on social representations and the growing role of social networks in the development of e-edarija, which has elevated the popular language to the language of the People.

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