Dirassat
Abstract
In the digital age, people connect and build their identities on online platforms. Social networks, blogs and virtual spaces provide places of expression for social identity. This new way of socializing online raises questions about the influence of digital media on identity formation. Indeed, many influencers use vlogs for personal expression, storytelling and social connection. The proliferation of vlogs in areas such as fashion, cooking, and more demonstrates a significant shift in our consumption of content online. In this regard, several influencers have chosen to transmit Moroccan identity through vlogs of Moroccan culinary content, by wearing traditional outfits and creating an authentically Moroccan atmosphere. This work aims to understand how these influencers represent their identity and their culture, and how this representation contributes to the construction and affirmation of their identity in a digital context.
Recommended Citation
BENSAID, Fatima
(2024)
"La construction de l'identité sociale à l'ère des médias numériques : l’exemple des vlogs,"
Dirassat: Vol. 26, Article 5.
Available at:
https://digitalcommons.aaru.edu.jo/dirassat/vol26/iss2/5