•  
  •  
 

Journal of Engineering Research

Journal of Engineering Research

Abstract

Green building design involves integrating sustainable and environmentally friendly practices into the construction and operation of buildings, including hotels, with the goal of minimizing the adverse impact on the environment. This paper delves into the pivotal role of green building design and eco-service provision within the context of green hotels. The aim is to investigate the interconnections among tourists' environmental concerns, their perceived significance of green building design, and their intention to choose green hotels.

To enhance the understanding of tourist behavior and its implications for tourism in Egypt, a questionnaire was administered in Sharm El Sheikh, a prominent Egyptian tourism destination. The survey sought specific insights into participants' opinions on the environment and their perceived importance of various green building attributes, aligning with the Green Pyramid factors. These factors aim to foster sustainability, mitigate environmental impact, and raise awareness about green buildings in Egypt.

By synthesizing existing concepts and conducting a thorough literature review, this study contributes to the formulation of effective green marketing strategies. These strategies are designed to elevate the value of the tourism and hospitality sector in Egypt while emphasizing the societal imperative to augment tourists' environmental knowledge. This includes fostering an understanding of green building design in hotels, thereby promoting environmentally conscious choices among tourists.

Download

Share

COinS