The civilization and socio-economic development resulted in a great jump in the availability of malls and commercial markets, due to its role in stimulating the economic growth and increasing the volume of investments and the effectiveness of these centres in the promotion of sales. As the malls and centers often hold a large variety of targeted buyers, which are exposed to various visual media outputs to lure shoppers, this necessitates the use of modern technology to attract and possess the buyer’s attention. Statement of the problem: the research faces the problem of studying the dynamic holograms capability as a digital entry for advertisement in commercial centres and its ability to attract the attention of the Ad consumers. That is due to the power it possesses in charming consumers due to its three-dimensional dynamic which is different from other visual effects, as it is considered one of the state-of-the-art three- dimensional visual displays. In addition to the probability of putting them to use in different areas within the commercial centre. Objective: the study is concerned with demonstrating the capability of Holograms in creating effective advertising messages in malls as one of the cutting edge technological means. Which in turn carries the dimensional physical dynamic movement capable of capturing the attention of the advertisement consumer. Methodology: The research follows the experimental approach to present two hologram shows as a digital advertising entry in commercial centres to reach an outcome. Results: One of the most important results is that the effective employment of the dynamic holograms as a digital advertisement within malls, and commercial centers have the power to hold the attention of the receivers.
Sadek, Shimaa Salah
"Dynamic Hologram shows as a Digital Advertising Entry for Commercial Centers,"
International Design Journal: Vol. 9
, Article 7.
Available at: https://digitalcommons.aaru.edu.jo/faa-design/vol9/iss1/7