Exploring the Interplay of Soft Power, Culture, and Cinema on a Global Scale: A Review of Current Research and Future Directions

Authors

Liu Yishan, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor Darul Ehsan, Malaysia\\Guizhou University of Commerce, 9JHQ+JH5, Huayan Rd, Hua Xi Qu, Gui Yang Shi, Gui Zhou Sheng, China, 550031Follow
Diyana Kasimon, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor Darul Ehsan, MalaysiaFollow
Ng Chwee Fang, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor Darul Ehsan, MalaysiaFollow

Abstract

This paper examines the significance of soft power in academia, policy-making, and international relations. It reviews the current state of soft power research, identifies gaps in the literature, and explores the interplay of soft power, culture, and cinema. The paper analyses the research hotspots in Chinese soft power research and highlights the need for further research to enhance soft power strategies on a global scale.

Recommended Citation

Yishan, Liu; Kasimon, Diyana; and Chwee Fang, Ng (2023) "Exploring the Interplay of Soft Power, Culture, and Cinema on a Global Scale: A Review of Current Research and Future Directions," International Journal of Thin Film Science and Technology: Vol. 12 : Iss. 2 , PP -.
Available at: https://digitalcommons.aaru.edu.jo/ijtfst/vol12/iss2/10