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Information Sciences Letters

Information Sciences Letters

Abstract

This study explores the practice of utilizing emoticons on Facebook and the different levels of virtual engagement according to gender among the expatriates in United Arab Emirates. The primary responses from 236 expatriates were collected using survey questionnaire. The data collected included demographic variables that constitute gender, age and nationality, frequency, social engagement level and motives of use of emoticons. The variables were analyzed using frequencies, correlations and t- tests. The results of the analysis show that both males and females used emoticons on Facebook; however, emoticons were used more frequently in personal communication than on official chats. It was further found that the main motives for the utilization of emoticons were to express emotions and to enhance the meaning of chat.

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