We design and implement an advertising campaign using social media to encourage people to volunteer on online platforms as well as identify the effectiveness of online marketing in informing people and encouraging them to participate in volunteer platforms. It is shown that the expected turnout of young people to volunteer work through social networking platforms and awareness of the epidemic reduced its prevalence rate.
M. A. Lashin, Maha; A. Malibari, Areej; M. Helmy, Walaa; and S. Alfares, Fawzan
"Using Social Media Campaigns to Activate Electronic Volunteering Platforms during COVID-19 Pandemic,"
Information Sciences Letters: Vol. 11
, PP -.
Available at: https://digitalcommons.aaru.edu.jo/isl/vol11/iss2/2