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Information Sciences Letters

Information Sciences Letters

Abstract

The current research aimed to determine the impact of the social software in shaping the cultural identity of Saudi citizens at Al-Jouf region. The information explosion and technological development have led to an increase in the use of social software in Saudi society, which directs it to the importance of conducting research that works to reveal the reasons for this growing use and its impact in shaping the cultural identity of the community. Therefore, the researchers formulated the questionnaire to determine the role of social software in shaping the cultural identity, so that the questionnaire has been applied to a sample consisted of (572) of citizens of Al-Jouf region, (221) male and (351) female, (193) less than 20 years old, (252) from 20 to 40 years old, and (127) more than 40 years old. The results showed the research recommended the need to raise awareness of the importance of social software and its impact in shaping the cultural identity. With the importance of directing research towards the mechanisms of consolidating Arab and Islamic culture, with the design of specialized programs to consolidate the cultural identity among the youth in Saudi society.

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