This study aims to determine the effect of creativity on entrepreneurial behavior with demographics as a moderating variable. Creativity is critical for improving entrepreneurial behavior (EB). However, few studies exist in the literature about this topic in developing countries. Building on the literature, the study proposed a positive effect between creativity and entrepreneurial behavior. The study also proposed the demographic variables as moderating variables. The population of the study consists of all the entrepreneurs and workers at entrepreneurial enterprises in Jordan. The sample of study was composed of 155 respondents; the responses were gathered using the convenience sampling method. Simple linear regression and hierarchical regression were employed to examine the data. Results show a significant effect of creativity on entrepreneurial behavior. The results also demonstrate that none of the demographic characteristics produce a significant statistical change in the influence of creativity on EB. More studies on creativity and its impact on the EB of firms and employees at entrepreneurial firms are needed.
Shaheen, N.; Al-Haddad, S.; Marei, A.; and Daoud, L.
"The Effect of Creativity on Entrepreneurial Behavior: The Moderating Role of Demographics,"
Information Sciences Letters: Vol. 12
, PP -.
Available at: https://digitalcommons.aaru.edu.jo/isl/vol12/iss3/25