The Impact of Branding and Evaluation Methods Preferred by Students in Higher Education Institutions

Authors

Eman Wadea' AbdulhalimFollow

Abstract

This research had concerned with determining the importance of the educational institution's name, brand, and its satisfaction with the followed teaching and learning methods which consequently affected his evaluation, final grades, and his recommendation to others to get enrolled. The research concluded that there is no correlation between the students' preference for memorization style and their grades. As for students who prefer linking, understanding and analysis in education, their results confirmed a strong connection between these educational styles and their grades in essay questions which rely on memorization. Generally, the Egyptian student still recommends others to join the educational institutions that follow memorization and direct essay questions' in their assessment.

Recommended Citation

Abdulhalim, Eman Wadea' (2020) "The Impact of Branding and Evaluation Methods Preferred by Students in Higher Education Institutions," Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي: Vol. 40: Iss. 3, Article 6.
Available at: https://digitalcommons.aaru.edu.jo/jaaru_rhe/vol40/iss3/6