The study aimed at recognizing information
technology level and its impact on the competitive
advantage in Jordanian travel and tourism companies.
The population of the study included all employees in
Jordanian travel and tourism category )A( companies
)total number of 77(, out of which a random sample of
)34( companies were selected. Data were collected from
three administrative levels of employees in departments
utilizing computers and information technology in
these tourism companies. Out of )210) questionnaires
distributed, )186( valid for analysis were retrieved.
Results proved that information technology used in
the travel and tourism companies assigned to the study is
highly efficient. Results also verified that the information
technology used has a significant effect on the competitive
advantage and its different dimensions )cost, quality,
creativity, delivery and flexibility(.
The study recommends the need for more attention,
development and role enhancement of information
technology on the competitive advantage in the tourism
sector in general and the transport and tourism companies
ملكاوي, نازم and غرايبه, شحاده
"The Impact of Information Technology on Competitive Advantage: An Emperical study at Jordanian Tourist Companies,"
Jadara Journal For Research and Studies: Vol. 1
, Article 5.
Available at: https://digitalcommons.aaru.edu.jo/jadara/vol1/iss1/5