The present research aims to shed light on the impact of advertising on the behavior of children of Riyadh from the perspective of their parents. this research follows the analytical descriptive method by interviewing some parents used the Find tool to search the questionnaire component of (30) paragraph, compared to four- graded scale shows the degree of approval (OK degree: high, medium, weak, and I do not agree.), Was the availability of validity and reliability him. It was concluded from the research sample answers the following: Most parents have a negative view of ads in the direction of change the - behavior of their children and supported their children were more accepting of the negative aspects of advertising, including the positive. respondents believe that the ads do not provide useful information for ¢ their children as much as using many methods of deception and disinformation. *the percentage of ads that are beneficial for children are almost negligible compared to food advertising, especially harmful
Al-Kubaisi, abdul Wahid
"The Impact of Visual Advertising on the Behavior of Kindergarten Children from the Point of View of Their Parents,"
Jerash for Research and Studies Journal مجلة جرش للبحوث والدراسات: Vol. 14:
2, Article 4.
Available at: https://digitalcommons.aaru.edu.jo/jpu/vol14/iss2/4