Abstract: This study aims at displaying the effective extent of the educational role of the Mass Media in establishing, implanting and sustaining the community values of the Emirati youth and trying to surmount anything that could negatively affects its role in forming the positive value system that fulfills the present requirements and the future expectations .The study is descriptive exposing the survey program applied on a sample of 200 young Emirati individuals of both sex using the survey tools besides the scientific meeting and observation. The study ended with a group of results; its main prominent ones are as following: the TV is the most influential and effective Mass Media in establishing the Emeriti character and introducing the educational and society values. Secondly, the radio, then the internet. More than a half of the sample agreed that the Mass Media has an educational role in implanting the citizenship and loyalty values which outstands the culture phase of the Emeriti society. However, more than 30% of the sample approved the lack of communication between the educational system and the community. The family is one of the most effective factors either in acquiring the qualities of a citizen or preparing him/her culturally and socially. Secondly is the factor of the surrounding environment and society. However, the Mass Media came in the third place. The most important recommendation: The necessity of creating a communication between the educational and community systems and the members of the society to display the problems and challenges that obstructs the prevailing and sustaining of the educational values. This will be accomplished via increasing the Mass Media educational programs
"The Educational Role of Media in Building and Consolidating Societal Values: An Applied Study on a Sample of Emirati Community,"
Jerash for Research and Studies Journal مجلة جرش للبحوث والدراسات: Vol. 15:
1, Article 3.
Available at: https://digitalcommons.aaru.edu.jo/jpu/vol15/iss1/3