The study aimed to identify the role of strategic planning for private universities
in achieving competitive advantage, and its relationship to community development.
The study instrument consisted of two areas of strategic planning and competitive
advantage, strategic planning and community development were adopted.
The study sample consisted of (100) leaders from the academic and administrative
university leaders who were working in the Jordanian public / private universities
(presidents of private universities, deans, and administrators) in the academic year
(2015/2016). The main results of the study were that: the role of strategic planning
in the private universities in achieving the competitive advantage and Community
Development, was average level; and very close to the high level, there were no
statistically significant differences in the study sample on the Strategic Planning
estimates of private universities to achieve a competitive advantage and its relationship
to the development of society due to due to years of service. While there
were significant differences in the study sample on the strategic planning in private
universities to achieve competitive advantage and its relationship to community
development attributed to the variable position in favor of college dean’s estimates
Iesrah, Maen and Al Kasbe, Jomah
"Strategic planning in private universities to achieve competitive advantage and its relationship to community development,"
Jerash for Research and Studies Journal مجلة جرش للبحوث والدراسات: Vol. 19:
1, Article 3.
Available at: https://digitalcommons.aaru.edu.jo/jpu/vol19/iss1/3