Organizational Mission Impact on Achieving Competitive Advantage in Jordanian Pharmaceutical Sector

Authors

Yaser Adwan, University of JordanFollow
Ruba Al-Hamshari, The University of JordanFollow

Abstract

The current study examined the impact of organizational mission's components, quality, research and development (R & D), customer satisfaction, and technology, on achieving a competitive advantage as measured by sales volume, market share, and net financial profit. Five public Jordanian pharmaceutical companies in Amman city were randomly selected from a population of eighteen pharmaceutical industrial companies. Out of two-hundred and fifty surveyed, one hundred and sixty-eight respondents were received with a rate of 67% responses. Different statistical procedures were conducted including analysis of variance and stepwise regression, among others. The results suggested that there was a statistically positive significant impact of organizational mission’s components on achieving a competitive advantage in Jordanian pharmaceutical sector with a higher customer satisfaction and R&D effect than quality and technology Components

Recommended Citation

Adwan, Yaser and Al-Hamshari, Ruba (2021) "Organizational Mission Impact on Achieving Competitive Advantage in Jordanian Pharmaceutical Sector," Jerash for Research and Studies Journal مجلة جرش للبحوث والدراسات: Vol. 22: Iss. 1, Article 22.
Available at: https://digitalcommons.aaru.edu.jo/jpu/vol22/iss1/22