The Possibility of Using Digital Public Relations in Managing Marketing Crises in Light of the Corona Pandemic: A Field Study in Jordanian Private Universities

Authors

Mohammad Abu-JalilFollow
Abdallah Al-ShamesiFollow
Mohammad Abu JaleelFollow

Abstract

This study aimed to identify the possibility of using digital public relations in managing marketing crises in light of the Corona pandemic. The study population included Jordanian private universities. As for the sample, it consisted of (150) respondents working in the Public Relations Department in Jordanian private universities. It adopted the descriptive and analytical approach, and used the questionnaire as a tool to collect data, and its validity and reliability were confirmed. The study concluded that there is a possibility of using digital public relations in managing marketing crises in light of the Corona pandemic in Jordanian private universities, and the study recommended emphasizing the importance of digital public relations dealing with preventive plans to prevent marketing crises

Recommended Citation

Abu-Jalil, Mohammad; Al-Shamesi, Abdallah; and Abu Jaleel, Mohammad (2022) "The Possibility of Using Digital Public Relations in Managing Marketing Crises in Light of the Corona Pandemic: A Field Study in Jordanian Private Universities," Jerash for Research and Studies Journal مجلة جرش للبحوث والدراسات: Vol. 23: Iss. 2, Article 103.
Available at: https://digitalcommons.aaru.edu.jo/jpu/vol23/iss2/103