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Abstract

This study aimed to identify the effectiveness of the media curricula in Sudanese universities regarding the challenges and the requirements of the labor market in the era of digital media. The researcher used the descriptive analytical approach; an electronic questionnaire form was designed as a tool for data collection. It was distributed to a simple random sample consisting of (40) individuals, representing (45%) of the total study population represented by (95) professors. The study concludes with a number of findings, most importantly are: the degree of effectiveness of the media curricula in Sudanese universities in light of the challenges and the requirements of the labor market in the age of digital media is medium. Nevertheless, the results of the study showed that the majors of digital media and electronic journalism were keeping pace with the multimedia specialization to some extent. The results also showed that all the courses related to digital media are up to date with a rate of (95%), except for the data journalism and artificial intelligence applications courses. The study recommended that it is necessary to reconsider digital media specializations at the level of media faculties in Sudanese universities in line with the requirements of the labor market and digital technology in the field of media. It also recommended working further to provide modern learning and training resources that keep pace with communication and information technology in the field of digital media including devices, equipment and studios, digital montage units, computer labs, digital newsrooms, parchment libraries Water, provision and Internet service to enhance the technical and digital skills of students and graduates of media faculties in Sudanese universities. The study further recommended allocating the necessary budgets to provide modern infrastructure, create an educational environment, and pay attention to training teachers in the field of digital media.

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