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Abstract

This study aimed to identify the role of radio and television programmes in providing drug information to the Jordanian society. The study adopted the descriptive analytical approach, and two special questionnaires were developed for the study. The study sample consisted of (287) employees from the pharmaceutical sector (pharmacists, doctors), and (389) members of the Jordanian public who visited Hamzah and Al-Bashir Hospitals in Amman, Jordan. The results of the study concluded that the role of radio and television programmes in providing drug information to the Jordanian society from the viewpoint of the public came to a medium degree, and that the role of radio and television programs in providing drug information to the Jordanian society from the point of view of sector employees medication was average. The results also indicated that there was no statistically significant difference between the average responses due to each of the variables of gender, age, and educational qualification. In addition, there was no statistically significant difference between the average of responses. On the other hand, it was found that there were significant differences according to the age group variable in favor of the category (42-49 years). The results further showed that the role of radio and television programs in refuting misleading information to the Jordanian society through radio and television programmes from the point of view of the pharmaceutical sector employees came to a moderate degree. Nevertheless, the role that radio and television programmes should follow in the future to provide drug information was seen as highly essential from the viewpoint of workers in the pharmaceutical sector. Finally, the study recommended the need for allocating specialized Jordanian television and radio programmes that provide drug information to the Jordanian public.

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