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Abstract

The article aimed to identify the reality of media training in Jordanian media institutions from the point of view of journalists in Jordan. It adopted a descriptive approach using a questionnaire distributed to a simple random sample of (66) journalists in the Radio and Television Corporation, Petra Agency, daily newspapers, some electronic news websites, the Journalists Syndicate and some satellite channels. The results revealed that 43.9% of the media institutions have departments for training, and 51.5% are interested in holding training courses at a medium rate. The results also showed that 53.0% of the sample describe the percentage of learning digital technologies from training as "high", and 50% of them believe that the level of using artificial intelligence applications in training is “middle”. The study also found that one of the most prominent impediments to media training is the lack of interest of the journalists in self-development in addition to the failure of involving them in determining their training needs. The researchers suggested developing thoughtful training plans and selecting qualified trainers. They also recommended allocating training departments in media institutions and preparing trainers within the institutions.

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