Abstract
This study aimed at identifying the reflection of media academic education on professional practice. The study adopted the audience survey method. A questionnaire was distributed to an available sample of (102) professionals in Jordanian media institutions who hold a media certificate. The study’s results showed that the primary academic education of media professionals was represented in: “the predominance of theoretical aspects over practical aspects in academic courses,” with a mean of (4.30). In contrast, the media skills and practical professional training of professionals in Jordan’s media institutions were represented in: “the reflection of media training on the professional performance of journalists” with a mean of (4.01). Concerning the most important reflections of academic education on the professional practice of media professionals were: “academic training through practical/training courses is important in developing skills and professional practice,” with a mean of (4.10). The study concluded that the Faculties of media are now confronted with the imperative of developing their curricula and plans to keep pace with the demands and needs of the media labor market by focusing on the practical aspects rather than the theoretical aspects, involving media professionals in the teaching process, as well as coordinating between media faculties and media institutions to assess the reality of the media labor market and the outputs of the media colleges and develop proposals that contribute to improving academic qualification in the media colleges.
Recommended Citation
Abuhasirah, Ramez Dr.
(2022)
"The academic training in media faculties and its implications for professional practice: a field study on media practitioners in Jordanian Media Institutions,"
Middle East Journal of Communication Studies: Vol. 2:
Iss.
2, Article 3.
Available at:
https://digitalcommons.aaru.edu.jo/mejcs/vol2/iss2/3