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Abstract

This study aims to monitor the effects of economic content published through the digital space in enhancing economic awareness among young people in Morocco, and empowering them with relevant knowledge and information in an attractive and simplified manner. The study begins by showing the extent to which young people, especially university students, interact with economic content through what social media influencers present on their YouTube channels. The study examines the nature of this content, its importance in bringing economic information closer to the public, and the extent of its ability to help a group of students improve their levels and enrich their knowledge related to the fields of their training. The study followed the descriptive survey method, relying on content analysis and questionnaire as research Tools to reach the targeted results. The sample of the study consisted of analyzing the economic contents of five of the most famous social media influencers in Morocco, in addition to 100 items from university students. The study was conducted during the period from August 1, 2023 to February 29, 2024 of the same year at the universities of Fez and Ifrane in Morocco. The study reached several results, the most important of which are: - Young people in Morocco have increased interest in economic content on YouTube, thanks to web influencers relying on attractive and attractive methods to deliver information and explain major economic problems. - The perception of the general youth regarding economic contents as elitist contents has changed, so that awareness of economic values and issues has become a public matter and available to everyone. - The motives behind exposing a large sample of university students to digital economic content are primarily utilitarian motives, and the motive of “acquiring new information and enhancing their knowledge in the field” comes at the top of these motives.

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