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An-Najah University Journal for Research - B (Humanities)

DOI

10.35552/0247.38.1.2141

Abstract

The study aimed to identify the characteristics of the tourist movement of tourists who use tourist applications in the city of Aqaba, and to know the tourist motives of tourists who use these smart applications, in addition to knowing the challenges and obstacles facing tourists while using smart applications in the study area. To achieve the objectives of the study, an electronic questionnaire was designed and distributed to a random sample of Jordanian tourists who use smart tourism applications in the city of Aqaba using social media. The results of the study showed a high percentage of males in the married category, who hold a first university degree and most of them have low incomes. It concluded that the most important motives of tourists to use smart applications in the study area help these applications tourists in avoiding congestion and save cost, time and transition between sites. The study also found that the most important challenges facing tourists while using these smart applications in the city of Aqaba from the point of view of tourists is the failure to implement e-government effectively, followed by lack of confidence in electronic payment methods. The study recommends the need to know and be aware of tourist information such as tourist assets, economic, events and participation of tourists in order to obtain tourist information at the right time and place through the use of online tools.

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