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Arab Journal of Administration المجلة العربية للإدارة

Abstract

This study aimed to know consumer assessment toward the practice of mobile phone companies of the social and ethical responsibility indicators (information sufficiency and it's integrity, deception avoidance, physical and artificial needs create , intensive use for sales promotion) in it's commercial advertisings. It aimed to study variation in consumer assessment for the social and ethical responsibility indicators in commercial advertisings for mobile phone companies in Jordan depending on demographic factors of the population (sex, income, age, education, geographic area Questionnaire was used to achieve the objects of study. This study used analytical and descriptive tools, population of study comprised from all the consumers (subscribers) in Amman and Irbid from age above 18, the questionnaire was distributed on sample which comprised about 800 consumers (subscribers) in two cities, it was distributed on 548 consumers (subscribers) in Amman and 252 consumers (subscribers) in Irbid, respondents in Amman were 384 whom formed rate (70%), respondents in Irbid were 229 whom formed rate (90%). Researcher used a number of statistics related to the data analysis (such as the mean, the stander deviation and one sample t test) the findings were: 1- Consumer assessment toward the social and ethical responsibility indicators in commercial advertisings was positive. (If all indicators were taken) 2- Consumer assessment toward information sufficiency and its integrity in commercial advertisings for mobile phone companies in Jordan was negative. 3- Consumer assessment toward deception avoidence in commercial advertisings for mobile phone companies in Jordan was negative. 4- Consumer assessment toward physical and artificial needs create in commercial advertisings for mobile phone companies in Jordan was positive. 5- Consumer assessment toward intensive use for sales promotion in commercial advertisings for mobile phone companies in Jordan was positive. 6- No influence was found for income, education, geographic area, while there was influence for sex and age on consumer assessment extent for social and ethical responsibility indicators in commercial advertisings for mobile phone companies in Jordan. Sggested recommendations based on the study findings were provided to excutives managers in Mobile phone Companies in Jordan to improve the social and ethical responsibility indicators in thier commercial advertisings.

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