This study aims at identifying the effect of social responsibility in its different dimensions (Reduction of unemployment, support education and training, attention to community development, interest in the awareness programs, and contribute to charity work) on customer’s trust indicators (Attract new customers, increase customer loyalty, and generate a positive image of the bank).This study applies analytical descriptive method. The data has been collected using primary and secondary resources, and to achieve this goal (500) questionnaire were distributed to (13) Saudi’s Banks customers. However; (384) questionnaires were valid and analyzed.The study results show that Saudi Banks have a moderate level in applying social responsibilities programs from their customers’ perspective, which also have a moderate level in trust indicators. The results also show a significant and positive relationship and impact between social responsibilities and customer’s trust indicators.This study also indicates that there are no statistical differences between customers’ perceptions regarding the social responsibilities practices for Saudi banks due to their demographic characteristics (sex, age, and nationality) except their educational level. Finally, this study recommends that Saudi banks should reinforce their social responsibilities toward their community.
S. Al-Qahtani, Saleh Dr
"The Effect of Social Responsibilities Programs On Saudi’s Banks Customers,"
Arab Journal of Administration المجلة العربية للإدارة: Vol. 35
, Article 1.
Available at: https://digitalcommons.aaru.edu.jo/aja/vol35/iss2/1