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Arab Journal of Administration المجلة العربية للإدارة

Abstract

This study aims to investigate the effect of social responsibility programs on the competitiveness of companies contact from the customer point of view, and to identify the role of social responsibility programs dimensions in attracting new customers, and look at the positive customer and increase loyalty to the company and the ability to cope with competitors in order to achieve this, the researcher selected a random sample amounted to (384) client to connect to corporate clients in Saudi Arabia, has been relying on the questionnaire to collect data were subjected to measures of validity and reliability, the study found several results, including the following: • The existence of a relationship between social responsibility programs dimensions to contact companies in Saudi Arabia and all of: attract new customers, and look at the positive customer of the bank and increase loyalty. And the ability to cope with competitors • The lack of significant differences depending on the variable sex, axes: charity, attract new customers, and look at the positive customer of the bank and increase the loyalty, and the ability to cope with competitors and the presence of substantial differences depending on the variable sex, axes: the reduction of unemployment, community development, and programs awareness. • The lack of significant differences depending on the nationality variable, in a pivotal: the reduction of unemployment, and attract new customers, and look at the positive customer of the bank and increase the loyalty and the ability to cope with competitors and the presence of substantial differences depending on the nationality variable, in areas: community development, awareness programs, and acts of charity.

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