This study aimed to investigate the effect of market-oriented in achieving competitive advantage, as sought to answer the following question: “What is the impact of market orientation in achieving competitive advantage in the Saudi publicly traded companies listed on the Saudi stock market2 The study was conducted on the Saudi publicly traded companies listed on the Saudi stock market, and study sample consisted of the senior executives of those companies. The study sample consisted of (99) of those executives. a survey has been translated and the development for the purpose of the study, in which a questionnaire has developed to measure the variables involved in the study, which consisted of (30) paragraphs to measure market orientation: (10) paragraphs measure information gathering, and (8) measure information dissemination, and (12) measure the response, in addition a ( 15) paragraphs included in the questionnaire to measure competitive advantage, which include; (6) paragraphs measure the cost leadership advantage, and (4) measure differentiation advantage by innovation, and (5) measure differentiation advantage in the market. The Validity and Reliability were verified to ensure that the questionnaire has acceptable levels legitimacy and stability; and the test the hypotheses of the study were used averages and standard deviations, and multiple regression test. The study found the presence of the impact of the market orientation in achieving competitive advantage, as it found that there is an impact for market orientation on achieving differentiation advantage by innovation. On other hand, the results did not show an impact for market orientation on achieving the cost leadership advantage, results, as well, did not show an impact for market orientation on achieving differentiation advantage in the market as well
Almurshidee, Khalid A. Dr and Alotibi, Abduaziz A.
"Market Orientation and Competitive Advantage: Empirical Investigation on Public Traded Saudi Companies,"
Arab Journal of Administration المجلة العربية للإدارة: Vol. 37
, Article 4.
Available at: https://digitalcommons.aaru.edu.jo/aja/vol37/iss2/4