•  
  •  
 

Al-Balqa Journal for Research and Studies البلقاء للبحوث والدراسات

Al-Balqa Journal for Research and Studies  البلقاء للبحوث والدراسات

Abstract

The Islamic State of Iraq and Syria (ISIS) media strategy is a successful one. It has enabled a small group of social media users to amplify impressions of the organization far beyond its actual effect, capturing global attention. This terrorist group has proven quite effective in using Twitter to spread their evil ideas, recruit followers and post obscene videos depicting the most egregious cruelty imaginable. In this exploratory research, an observational research was undertaken to explore the strategies and tactics deployed by the group in their use of Twitter. The results show that ISIS has successfully utilized this social media platform as a tool to achieve its goals and implement its media strategy.

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.