Governance of Commercial Banks and their impacts on the Marketing Performance

Authors

allam mawlawi, Jinan UniversityFollow

Abstract

The following paper investigated the influence of Lebanese commercial banking governance on the performance of marketing in the banking sector. The researcher used a questionnaire to investigate about the impact of the governance in commercial banks on the marketing performance. The sample size was chosen based on probabilistic sampling, filled by top marketing managers and supervisors directing the marketing department of the bank. The researcher secured confidentiality for the banks name. The researcher decided to use the SPSS as a tool for data analysis. This research proposed that banking governance has four components that affect the marketing performance in the banking sector; these components are information disclosure, information transparency, compensation of the marketing personal and the board performance. In this research, the researcher used one problem statement and four hypotheses. Result of this research confirmed that three components of the corporate governance affect the marketing performance; these components are information disclosure, information transparency and the compensation of the marketing personal. The component of the board supervision performance is not found to impact the marketing performance in the banking sector.

Recommended Citation

mawlawi, allam (2021) "Governance of Commercial Banks and their impacts on the Marketing Performance," Al Jinan الجنان: Vol. 14, Article 1.
Available at: https://digitalcommons.aaru.edu.jo/aljinan/vol14/iss1/1