The Art of Linguistic Marketing: Fields and Prospects. Facebook as an Example.

Authors

Sara dannawi, jinan universityFollow

Abstract

The study of the electronic market originates from the most renowned concept of buying and selling globally. The onset of the epidemic mandated social distancing and the necessity to remain at home in most situations. Consequently, work transitioned to home environments instead of traditional institutional settings. This shift propelled society towards mastering the art of e-marketing for all types of commodities. People found this method to be the most convenient for accumulating wealth and attracting customers. The Arabic language emerged as a prominent feature of this modern phenomenon among various marketing tools. Enthusiasts and professionals have harnessed social media to disseminate their poetic and commercial talents, whether in written form or through audio recordings. Facebook, in particular, has become a platform for elites to share their insights. This study sheds light on the discourse surrounding marketing in general, linking it to the Arabic language. It examines references from both Arab and Western sources regarding the proliferation of the language, highlighting the role of electronic platforms in promoting contemporary topics.

Recommended Citation

dannawi, Sara (2023) "The Art of Linguistic Marketing: Fields and Prospects. Facebook as an Example.," Al Jinan الجنان: Vol. 17, Article 11.
Available at: https://digitalcommons.aaru.edu.jo/aljinan/vol17/iss1/11