Brand Awareness The Case Study was applied to Nesma & Partners Contracting Co. Ltd in Saudi Arabia

Authors

Soumaya Kaakour, جامعة بيروت العربيةFollow
Pierre Mouawad, PARIS UNIVERSITYFollow

Abstract

This paper examines the factors affecting brand awareness in Saudi Arabia Nesma & Partners Contracting Co. Ltd. An electronic survey was distributed to 203 employees. The results indicated a positive correlation between credibility and brand awareness, while a negative correlation between the following variables (social media, influencer, E-wom) and brand awareness. These results imply that companies like Nesma & partners should not rely on social media, influencers, and E-wom to reach brand awareness. Future research is needed to investigate more factors affecting brand awareness in construction companies

Recommended Citation

Kaakour, Soumaya and Mouawad, Pierre (2023) "Brand Awareness The Case Study was applied to Nesma & Partners Contracting Co. Ltd in Saudi Arabia," Al Jinan الجنان: Vol. 18, Article 18.
Available at: https://digitalcommons.aaru.edu.jo/aljinan/vol18/iss1/18