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Al Jinan الجنان

Abstract

This study aimed for clarifying the role of market knowledge for determining the competitive strategic alternatives, within the sample of (7) private Jordanian universities within the capital Amman.
And showing the level of accomplishing the competitive advantages resulting from the chosen alternatives over the students in the universities. Two samples were taken the first one of the management consists of (150) samples, and the other sample of the students consists of (450) students. The main results of this research were: the importance of market knowledge presented by students’ knowledge and competitors’ knowledge for determining the competitive strategic alternatives. The researcher recommended that , the importance of focusing on the core product differentiation strategy and investing in scientific research and the community services due to their low levels in the Jordanian private universities according to the statistical results of this research.

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