The Effect of Applying Artificial Intelligence in Forming Marketing Strategies on Jordanian Industrial Companies

Authors

Khaled Alcheikh, Jinan UniversityFollow

Abstract

This study aimed at identifying the Effect of Applying Artificial Intelligence in Forming Marketing Strategies of the Jordanian Industrial Companies listed at Amman stock exchange. The study population was all the Industrial Companies listed at Amman stock exchange, and the sample consisted of 65 marketing manager at these companies. Findings of the study showed that there was positive Effects of Applying Artificial Intelligence in Forming Marketing Strategies in terms of cost leadership, differentiation, focus marketing, alliance, diversification, and direct marketing. Based on the mentioned results, the researchers recommended industrial companies to adopt and sustain high tech programs that use Artificial Intelligence applications and connecting it to the marketing strategy development.

Recommended Citation

Alcheikh, Khaled (2016) "The Effect of Applying Artificial Intelligence in Forming Marketing Strategies on Jordanian Industrial Companies," Al Jinan الجنان: Vol. 8, Article 13.
Available at: https://digitalcommons.aaru.edu.jo/aljinan/vol8/iss1/13