It is hard to find an article dealing with online purchasing without mentioning in the first place the importance of trust as a major factor enabling or disabling users to accomplish their operations safely. The expansion of e-commerce and e-business is related to a diversity of factors that enhance the intention and create the will of online banking. The fact that it is not always about trusting the bank the customer dealing is within an absolute value, it may take in charge a list of factors that can affect directly or indirectly, positively or negatively the act of online purchasing. The main factor will always remain trust, but it is not the only one. The bank good reputation, a fortified security system, the website design, the word of mouth (Wom), and the size of the bank the customer is dealing with can also be considered as factors shaping the behavior of online banking. To better understand this topic, it is significant to know that there are two core factors that may affect e-commerce and e-business; these factors can be direct or indirect, they elements can also play a positive or a negative role in determining this attitude. Throughout this article, two main ideas are to be represented; the term of online banking and the term of Trust. In the coming part of this article, numerous studies are to be explained to show the existing relationship between the two previous mentioned terms “Online Banking” and “Trust”.
"The Critical Factors of Online Banking Trust Toward Consumer Behavior,"
Al Jinan الجنان: Vol. 8
, Article 14.
Available at: https://digitalcommons.aaru.edu.jo/aljinan/vol8/iss1/14