An-Najah University Journal for Research - B (Humanities)


This study explores the impact of the of the Porter’s Competitive Strategies application on the performance of the industrial sector in the city of Hebron. The study was conducted between February, 2011 and December, 2011. The sample size consists of 40 firms from the city of Hebron each of which has at least 4 employees. The authors find that there exists a high correlation between the degree of applying Porter’s Competitive Strategies in the industrial sector and the financial performance of those firms in the city of Hebron. The authors also find that the most commonly used Porter’s strategies in the order of their usage are: the strategy of Excellence, the Cost strategy, and the Concentration strategy respectively. Based on the above study, the authors recommend that firms should keep prices as low as possible while promoting their products quality on one hand. On the other hand, the industry must adapt business policies to promote business R&D and human resource quality. Finally, the industry must target certain geographic areas to meet their consumers needs all in an attempt to improve the overall industry image gain more industry market share.