An-Najah University Journal for Research - B (Humanities)


The study aims at conducting research and analyzing the history of the American presidential campaigns on the Internet from the campaign of the American presidential elections in 1992 to the 2016 campaign by analyzing, comparing and criticizing the stages of its development, and determining the relationship between the development of the Internet and itsvarious tools and development of digital campaigns.The study depends on the historical and the criticalmethodin analyzing the historical stages of the campaigns. The study also used meta-analysis and in-depth observation tools to derive the characteristics of each campaign and how it benefited from the tools provided by the Internet. The study has reached several of important results such as: there is a relationship between the development of the Internet, social platforms and the development of online-based campaigns in addition to showing the impact of this development on the quality of the content, its popularity, and the interaction with the content.