An-Najah University Journal for Research - B (Humanities)


The current study sought to present the reality of women's entrepreneurship in Oman, and to clarify the factors affecting their success. The sample study consisted of (96) female entrepreneurs. An electronic interview form was applied as well as group interviews. The results showed that the majority of Omani women entrepreneurs assessed the success of their projects as "good". The most important factors that positively influence women's entrepreneurship were "participation in exhibitions and events", followed by "economic feasibility study for the project", followed by "having an e-mail to communicate with customers or institutions concerned", while the factors that negatively affect their success, including "weak logistics support for the implementation of the project", followed by "difficulty in obtaining funding when the project is expanded". Then "influenced by international economic and political events." The results also showed that there were no significant differences in the degree of impact of the factors facing Omani women entrepreneurs due to the change in social status, academic qualification, sector type, and province. The study recommended a number of measures to encourage women entrepreneurship in the Sultanate, the most important of which is the establishment of a national center specialized in training entrepreneurs.